The project included the development of a complete visual identity system, brand guidelines, social media direction and branded applications for both digital and physical touchpoints.

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Our task was to create a brand identity that could reflect this duality: relaxed coastal leisure and refined contemporary service.

Result

As a result, Principino received a complete brand identity system that can support its restaurant, events and beach club directions. The project brought together strategy, visual identity, typography, color, photography, SMM and branded applications into one cohesive system.