Bagno Royal

A beach club and bar on the sand at Forte dei Marmi, open since 1928. The brief was to make something worth the address without turning it into a velvet rope, so we built the identity around stillness instead of status.

A mark drawn in as few lines as it takes: two sunbeds, an umbrella, the sea and the Apuan mountains behind them. A palette split between the water and the light, Kudryashev Display over Neue Montreal, and a set of illustrations made for social and print.