Principino

A 1938 landmark on the Viareggio seafront that is four businesses at once. A restaurant, a private beach, five event halls and a conference venue for 400. Each one has a different customer asking a different question, and until now all of them landed in the same place.

One identity that holds up on a wedding invitation and on a beach parasol: a wordmark in Ethereal, a monogram, and a palette that runs from deep water to sand. Then the website across five pages, desktop and mobile, where every audience finds its own door on the first screen.