Cantine Basile

Wine branding splits into two camps. Heritage that looks like a museum, or minimalism that could be selling anything. We looked for the third position by studying how the best estates in Italy and Greece handle the gap between the vineyard and the shelf, then wrote rules that let Basile stay warm without going nostalgic.

The brand guideline: positioning, tone of voice, typography, palette, photography direction and the rules for labels, print and digital. Website structure and wireframes came out of the same document, so the site is an application of the brand rather than a separate project.